Pengaruh Promosi, Brand Image, dan Shopping Lifestyle terhadap Impulse Buying di Shopee

<p>This study aims to analyze the effect of promotion, brand image and shopping lifestyle on impulse buying at shopee in Margoluwih Village community. This uses a quantitative approach with data collection using questionnaire. The population this is people Village. sampling technique was Slovin formula research sample obtained 97 respondents. There are two variables used study, namely independent variable dependent variable. were promotion (X1), (X2), (X3). For variable, (Y). method analysis multiple linear regression models, then processing Eiews 9 software application. results based t-test showed that had positive shopee. Meanwhile, does not have coefficient determination (Adjusted R Square) 0.634453 or 63%. means Promotion Brand Image Shopping Lifestyle (X3) joint While other 37% influenced by factors mentioned study.</p>